We hope this newsletter finds you well. This month, we reflect on the resilient TN33 property market in April, share insights on how social media can be a powerful tool for generating exposure and overcoming potential objections, and acknowledge the recent historic event of King Charles' Coronation.
TN33 Property Market Resilience: April Update
The TN33 property market continues to show its adaptability in the face of changing conditions. In April, we saw the following trends:
An increase in properties coming to market, with 39 properties listed compared to 35 last year
Continued demand for properties, as evidenced by 18 sales agreed
A flexible market, with 20 price reductions indicating sellers' willingness to adapt
Sellers demonstrating patience and determination, with an average of 163 days on the market
These trends highlight the resilience of the TN33 property market. With the right approach and marketing strategy, both buyers and sellers can turn these challenges into opportunities.
The Power of Social Media: Generating Exposure and Overcoming Objections
Social media has become an indispensable tool in the world of real estate. By showcasing properties, generating leads, and building relationships with potential buyers, agents can harness the power of platforms like Facebook, Instagram, and Twitter to drive success.
We recently experienced firsthand how social media can help overcome objections and generate interest in a property. After sharing a property on our social media channels, a potential buyer raised an objection in the comments. By addressing the issue publicly and providing a satisfactory solution, we not only resolved the buyer's concern but also demonstrated our transparency and commitment to helping clients. As a result, the buyer scheduled a viewing for the property.
Boost Your Property's Exposure by Engaging with Your Agent's Social Media Content
If your property is on the market and your agent is actively using social media, we highly recommend engaging with their content. Liking, sharing, and commenting on posts will increase the visibility of the agent's social media page, which can have a positive effect on your property's exposure.
Even if the content is not about your specific property, engaging with it can still contribute to the overall success of the agent's marketing efforts, indirectly benefiting you as a seller.
Reflections on King Charles' Coronation
We hope you enjoyed the momentous occasion of King Charles' Coronation that took place this past weekend. Whether you celebrated this historic event or simply enjoyed the extra day off during the Bank Holiday, we trust it was a memorable time for all.
In conclusion, the TN33 property market has shown its resilience and adaptability this year. By leveraging social media and adopting the right marketing strategies, we can continue to achieve success. If you have any questions or would like a personalized property consultation, please don't hesitate to get in touch with us.
(data from Rightmove)
I wanted to write a brief message to say thank you to all my clients and all those who have supported the business since its conception.
This year has been by far the best (of the three!) and we have finished the year off with a mixture of completions and exchanges. Alongside some new instructions to come on in the new year. We have faced many challenges as all businesses do however we continue grow at a rapid pace.
We have some fantastic elements that we are adding to the business next year that will greatly enhance the service we deliver to our clients and will aid us going forward as we navigate a new market in 2023 and I hope clients present and future will continue to value the service that we provide.
Have a happy Christmas and a Happy New Year!
Paul, Ami, Libby and Margie